Process
A documented, repeatable process.
The same six steps run on every engagement, scaled to project size. Knowing what happens at each stage — and what you receive at the end of it — is part of how we keep development and SEO accountable to the same plan.
Discovery
We learn the business, the current site or product, and what's actually limiting growth before proposing anything.
Communication: One or two structured working sessions, plus async document review.
What happens
- Review of existing site, application, or codebase (where one exists)
- Stakeholder interviews to understand goals, constraints, and past attempts
- Technical and SEO baseline audit
- Competitive and market context review
You receive
- Discovery summary document
- Baseline technical/SEO audit findings
- Initial scope recommendation
Strategy
Discovery findings turn into a concrete plan: information architecture, technical approach, and SEO priorities.
Communication: Strategy review call to walk through the plan before design begins.
What happens
- Information architecture and sitemap definition
- Technical architecture decisions (framework, data layer, hosting)
- SEO strategy: keyword priorities, content gaps, technical fixes required
- Scope and milestone plan
You receive
- Sitemap and architecture proposal
- SEO strategy brief
- Milestone-based project plan
UX/UI Design
Interface design grounded in the information architecture, built on the project's design system from the start.
Communication: Structured design review rounds with defined feedback windows.
What happens
- Wireframes for key templates and flows
- Visual design system: typography, color, spacing, components
- High-fidelity designs for primary page templates
- Responsive design across mobile, tablet, and desktop
You receive
- Design system reference
- High-fidelity page designs
- Prototype for key flows where useful
Development
Build against the approved designs and architecture, with staging environments for ongoing review.
Communication: Regular async updates plus a standing check-in call for active builds.
What happens
- Frontend and backend implementation
- Database and API integration
- Staging environment for in-progress review
- Internal QA against defined acceptance criteria
You receive
- Access to a staging environment throughout the build
- Progress updates at defined milestones
SEO & Optimization
Technical SEO, structured data, and performance optimization applied before launch, not bolted on after.
Communication: Findings walkthrough before launch sign-off.
What happens
- Structured data implementation
- Metadata, sitemap, and robots.txt configuration
- Core Web Vitals optimization pass
- Accessibility review
You receive
- Pre-launch SEO checklist results
- Performance benchmark report
Launch & Growth
Launch, verify, and move into a growth phase informed by real search and analytics data.
Communication: Defined check-in cadence for any ongoing engagement.
What happens
- Production launch and DNS/redirect verification
- Analytics and Search Console configuration
- Post-launch monitoring window
- Ongoing SEO and maintenance engagement where scoped
You receive
- Launch verification checklist
- Analytics and Search Console access
- Post-launch report