Demo Project — not a completed client engagement
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Chiropractic Patient Acquisition Site
Chiropractic
Northline
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Strategy
Research-led planning
Design
Interfaces that convert
Launch
Fast, measurable results
Challenge
Demonstration scenario: a chiropractic practice's service pages were organized by treatment name, which doesn't match how patients actually search by pain point.
Strategy
Restructured content around symptoms and pain points first, with treatment explanations as the second layer, matching real search behavior.
Implementation
Next.js site with symptom-first landing pages, LocalBusiness structured data, and an online booking flow.