Demo Project — not a completed client engagement
Websites
Gym & Studio Class Booking Site
Fitness
Northline
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Strategy
Research-led planning
Design
Interfaces that convert
Launch
Fast, measurable results
Challenge
Demonstration scenario: a boutique gym whose free-trial signup required an in-person visit during business hours, losing after-hours interest entirely.
Strategy
A self-serve free-class booking flow available any time, with real class-schedule data instead of a static PDF timetable.
Implementation
Next.js site with an embedded class-booking widget and LocalBusiness structured data for each location.