Demo Project — not a completed client engagement
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Seasonal-Demand HVAC Site
HVAC
Northline
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Strategy
Research-led planning
Design
Interfaces that convert
Launch
Fast, measurable results
Challenge
Demonstration scenario: an HVAC company whose site traffic (and revenue) swings hard by season, with no year-round content strategy for maintenance plans.
Strategy
Separate emergency no-heat/no-AC landing pages from a maintenance-plan funnel designed to convert in the shoulder seasons.
Implementation
Next.js site with seasonal content scheduling, LocalBusiness schema per service area, and a maintenance-plan signup flow.