Demo Project — not a completed client engagement
Websites
Multi-Practice-Area Law Firm Site
Legal
Northline
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Strategy
Research-led planning
Design
Interfaces that convert
Launch
Fast, measurable results
Challenge
Demonstration scenario: a firm with five practice areas sharing one generic services page, diluting relevance for any single practice-area search.
Strategy
Dedicated practice-area pages with distinct case-outcome content (anonymized/illustrative) and attorney bio pages structured for E-E-A-T signals.
Implementation
Next.js site with LegalService and Attorney structured data, and a consultation-request flow branched by practice area.