Demo Project — not a completed client engagement
Websites
Industrial Manufacturer Spec Site
Manufacturing
Northline
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Strategy
Research-led planning
Design
Interfaces that convert
Launch
Fast, measurable results
Challenge
Demonstration scenario: an industrial manufacturer's product pages used marketing language that didn't match how engineers and procurement teams actually search by spec.
Strategy
Spec-first product pages with downloadable datasheets and search-friendly technical terminology instead of marketing copy.
Implementation
Next.js site with structured Product data, a searchable spec-sheet library, and an RFQ (request-for-quote) flow.