Demo Project — not a completed client engagement
Websites
Storm-Response Roofing Site
Roofing
Northline
HomeServicesWorkAbout
Get StartedFull-Service Studio
Design that moves your business forward
We plan, build, and optimize websites that convert visitors into customers.
Book a CallSee Our Work
Strategy
Research-led planning
Design
Interfaces that convert
Launch
Fast, measurable results
Challenge
Demonstration scenario: a multi-crew roofing company with one generic contact page, no separation between emergency storm-damage traffic and planned-project research traffic.
Strategy
Split the homepage into an emergency path (click-to-call first) and a planned-project path (financing and material comparison content), backed by per-city landing pages.
Implementation
Next.js site with LocalBusiness structured data per service area, a lightweight image pipeline for before/after galleries, and call tracking wired into the CTA.