Demo Project — not a completed client engagement
Websites
Veterinary Clinic Booking Site
Veterinary
Northline
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Strategy
Research-led planning
Design
Interfaces that convert
Launch
Fast, measurable results
Challenge
Demonstration scenario: a veterinary practice with no distinction between routine-appointment and emergency traffic, both routed to the same generic contact form.
Strategy
Separated emergency messaging (with an always-visible phone number) from routine online booking, matching the urgency level of the actual visitor.
Implementation
Next.js site with an embedded booking widget, LocalBusiness structured data, and an emergency-path banner.